Creative research memo on Jax beer - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative research memo on Jax beer
Box Number	17
Report Number	464E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	11 Apr 1955 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Fitzgerald Advertising Agency
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Jackson Brewing Company Go to Business Biographies
Brand	Jax
Keywords	alcohol, African American consumer, beer, brewing industry, drink, beverage, sales, advertising, male consumer, men, poster, radio advertising, television advertising, television commercial, cartoon Go to Glossary
Language	English
Document linked to	A pilot study on the sales and advertising problems of Jax beer in the New Orleans negro community Proposal for a psychological research study on Jax beer A proposal for an extended motivational research study on the problems of Jax beer in the New Orleans area