Creative research memo on Wizard freezers - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Creative research memo on Wizard freezers
Box Number	25
Report Number	686E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1955 Find out more about this year
Document Type	Memorandum
Industry	Household Goods
Commissioned by	Winius-Brandon Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Western Auto Associated Store Go to Business Biographies
Brand	Wizard
Method	Interview
Keywords	electrical, electric, freezer, household appliance, female consumer, women, housewife, mother, men, male consumer, modernity, customer profiling, brand Go to Glossary
Language	English