Creative research memo on liquid bleach - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative research memo on liquid bleach
Box Number	26
Report Number	705E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1956 Find out more about this year
Document Type	Memorandum
Industry	Cleaning Products
Commissioned by	Foote, Cone & Belding
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Purex Corporation, Ltd. Go to Business Biographies
Brand	Purex
Method	Interview
Keywords	bleach, brand, cleaning product, female consumer, women, housewife, mother, shopping, buying habit, research, promotion, laundry, symbolism, signs and symbols, packaging, brand association, product personality Go to Glossary
Language	English
Document linked to	A motivational research study of the sales and advertising problems of Purex liquid bleach Letter Letter proposal re bottle design, label, and advertising theme