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Title Creative research memo regarding consumer attitudes towards the Celsius in tandem with various numbers
Box Number 122
Report Number 2922C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Memorandum
Industry Clothing and Accessories
Commissioned by The Wool Bureau, Inc.
Conducted by Ernest Dichter Motivations, Inc.
Place Croton-on-Hudson, New York
Company
Brand Celsius
Method Interview
Keywords
Language English