Creative session - beauty, grooming and hand and facial products - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative session - beauty, grooming and hand and facial products
Box Number	74
Report Number	1624E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	18 Oct 1962 Find out more about this year
Document Type	Memorandum
Industry	Hair and Beauty
Commissioned by	MacLaren Advertising Co., Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview
Keywords	cosmetics, female consumer, beauty product, housewife, consumer trend, buying habits, attitude, brand choice, color, fashion, self-image, health, hygiene, modernity, purchasing, television advertising, age Go to Glossary
Language	English