Current attitudes of dentists toward Broxodent - a pilot motivational research study - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Current attitudes of dentists toward Broxodent - a pilot motivational research study
Box Number	73
Report Number	1590D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1963 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	E. R. Squibb & Sons
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	General Electric Company Go to Business Biographies
Brand	General Electric; Broxodent
Method	Interview
Keywords	teeth, dentist, electric toothbrush, marketing, oral hygiene, public opinion, attitude, corporate image, product personality, brand awareness, safety, word-of-mouth advertising Go to Glossary
Language	English
Document linked to	Proposal for a survey of dentists' attitudes toward Broxodent