Draft copy: the role of the uniform in scouting - Market Research and American Business, 1935-1965

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Field name	Value
Title	Draft copy: the role of the uniform in scouting
Box Number	109
Report Number	2492A Revised
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1971 Find out more about this year
Document Type	Proposal
Industry	Sport and Leisure; Clothing and Accessories
Commissioned by	Boy Scouts of America
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Boy Scouts of America Go to Business Biographies
Method	Interview; Test; Focus Group; Consultation
Keywords	uniform, Boy Scouts of America, clothing, social psychology, children, parent, family, public opinion, public relations, marketing, advertising, promotion, signs and symbols, pricing, sales person, cost Go to Glossary
Language	English
Document linked to	The role of the uniform in scouting: a proposal for a motivation research study Draft copy: the role of the uniform in scouting