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Title Draft proposal for a motivational research study of sales and advertising problems of General Electric distribution transformers
Box Number 28
Report Number 756A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Electronics and Technology; Manufacturing
Commissioned by G.M. Basford Company, New York
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand GE
Method Interview; Test
Language English