Draft proposal for a motivational research study of sales and advertising problems of General Electric distribution transformers - Market Research and American Business, 1935-1965

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Field name	Value
Title	Draft proposal for a motivational research study of sales and advertising problems of General Electric distribution transformers
Box Number	28
Report Number	756A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1956 Find out more about this year
Document Type	Proposal
Industry	Electronics and Technology; Manufacturing
Commissioned by	G.M. Basford Company, New York
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	General Electric Company Go to Business Biographies
Brand	GE
Method	Interview; Test
Keywords	electric, electrical, electricity, manufacturing, utilities, decision making, buyer decision process, brand association, corporate image, word-of-mouth advertising, ideal brand model, salesman, sales person, promotion, advertising, projective techniques, psychometric testing Go to Glossary
Language	English