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Title Eliminating psychological barriers – a search for an increased tea market
Box Number 108
Report Number 2475A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Food and Drink
Commissioned by Standard Brands Sales Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Tender Leaf
Method Interview; Focus Group; Test
Keywords
Language English