English translation of "Etude motivationnelle sur le problème concernant le lancement d'une brosse à dents èlectrique en France" - Market Research and American Business, 1935-1965

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Field name	Value
Title	English translation of "Etude motivationnelle sur le problème concernant le lancement d'une brosse à dents èlectrique en France"
Box Number	49
Report Number	1068C [translation]
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1959 Find out more about this year
Document Type	Report
Industry	Personal Products
Method	Interview
Keywords	consumer, electric toothbrush, toothbrush, oral hygiene, marketing, anxiety, fear, price, pricing, social status, merchandising, gift, female consumer, housewife, word-of-mouth advertising, public relations Go to Glossary
Language	English
Additional information	p.19 missing from document.
Document linked to	Proposition pour une ètude sur la brosse à dents "Broxodent" A preliminary summary of the research findings concerning the introduction and sale of electric toothbrushes, in France Etude motivationnelle sur le problème concernant le lancement d'une brosse à dents èlectrique en France