Erster Zwischenbericht zu einer Motivstudie über die Verkaufsprobleme von Nil und Nil-Filter Zigaretten der Firma Austria GmbH. München - Market Research and American Business, 1935-1965

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Field name	Value
Title	Erster Zwischenbericht zu einer Motivstudie über die Verkaufsprobleme von Nil und Nil-Filter Zigaretten der Firma Austria GmbH. München
Box Number	73
Report Number	1578B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1962 Find out more about this year
Document Type	Report
Industry	Tobacco
Commissioned by	DWA Werbeagentur C.P. Wieland
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Austria Tabakwaren Fabriken Go to Business Biographies
Brand	Nil
Method	Interview; Test
Keywords	marketing, smoking, cigarette filter, smoker, flavor, health, quality, packaging, design Go to Glossary
Language	German
Document linked to	Fortschrittsbericht zu einer Motivstudie über die Verkaufsprobleme von Nil und Nil-Filter Zigaretten der Firma Austria GmbH, München