Estudio motivacional sobre actitudes y maneras de sentir de consumidores y revendedores de cerveza / en relación a marcas, publicidades, e imagenes de la Cervecera Nacional y su competencia en Venezuela - Market Research and American Business, 1935-1965

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Field name	Value
Title	Estudio motivacional sobre actitudes y maneras de sentir de consumidores y revendedores de cerveza / en relación a marcas, publicidades, e imagenes de la Cervecera Nacional y su competencia en Venezuela
Box Number	77
Report Number	1704C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1964 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Compañi?a Anónima Cervecería Nacional (Venezuela)
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Cervecera Nacional Go to Business Biographies
Method	Test; Interview; Focus Group
Keywords	beer, marketing, public opinion, brand choice, alcohol, male consumer, attitude Go to Glossary
Language	Spanish
Document linked to	A proposal for a strategy research study on how to increase the consumption of beer in Venezuela Informe provisional para la Cervecera Nacional sobre la zona de Caracas