Final report on a motivational research study about the problems of grape juice consumption in Switzerland - Market Research and American Business, 1935-1965

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Field name	Value
Title	Final report on a motivational research study about the problems of grape juice consumption in Switzerland
Box Number	52
Report Number	1137C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sept 1959 Find out more about this year
Document Type	Report
Industry	Food and Drink
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview; Test
Keywords	beverage, female consumer, fruit juice, nutrition, flavor, housewife, buying habits, attitude, public opinion, food habits, alcohol, brand preference, packaging Go to Glossary
Language	German
Document linked to	Proposal on grape juice Progress report of the motivational study on the problems of grape juice consumption in Switzerland