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Field name | Value |
---|---|
Title | A psychological study of Pepto-Bismol's copy appeals |
Box Number | 2 |
Report Number | 42C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Healthcare and Pharmaceuticals |
Commissioned by | Norwich Pharmacal Company |
Conducted by | Ernest Dichter |
Place | New York, U.S.A. |
Company | Go to Business Biographies |
Brand | Pepto-Bismol |
Method | Interview; Observation |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A proposal for a psychological research study of the problems involved in selling and advertising of Pepto-Bismol Pre-test survey on stomach remedies for Pepto-Bismol |