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Field name | Value |
---|---|
Title | Borden's evaporated milk |
Box Number | 4 |
Report Number | 78.5E |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Memorandum |
Industry | Food and Drink |
Commissioned by | Young and Rubicam |
Conducted by | Ernest Dichter |
Place | New York, U.S.A. |
Company | Go to Business Biographies |
Brand | Borden's |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a psychological research study on the sales and advertising problems of Borden's Evaporated Milk Proposal for a psychological research study on the sales effectiveness of Elsie the cow Borden's cottage cheese Borden's Chocolate Milk Borden's Elsie Borden's Mayonnaise & Salad Dressing Borden's None Such Mince Meat Lady Borden's Ice Cream Borden's Cream Borden's Milk Starlac Borden's Buttermilk |