An experimental research study of the sales and advertising problems of Colgate toothpaste - Market Research and American Business, 1935-1965

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Field name	Value
Title	An experimental research study of the sales and advertising problems of Colgate toothpaste
Box Number	4
Report Number	82D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1950 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Ted Bates and Company
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Colgate Palmolive Peet Company Go to Business Biographies
Brand	Colgate
Method	Interview; Test; Questionnaire
Keywords	toothpaste, teeth, oral hygiene, sales, advertising, customer profiling, attitude, brand choice, brand loyalty, research Go to Glossary
Language	English
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