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Field name | Value |
---|---|
Title | A psychological research study on the sales and advertising problems of Kleenex paper napkins |
Box Number | 5 |
Report Number | 99C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Cleaning Products |
Commissioned by | Foote, Cone & Belding |
Conducted by | Ernest Dichter |
Place | New York, U.S.A. |
Company | Go to Business Biographies |
Brand | Kleenex |
Method | Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Memo re: Kleenex Kleenex test: Little Lulu – "timely tips" (called ad #1) and "comic strip" (called Ad #2) Kleenex ad effectiveness test conducted by Dr. Ernest Dichter, psychological consultant Memorandum re: Kleenex Kleenex ad test Memo on Kleenex Comparative study on three Kleenex surveys conducted by Ernest Dichter, Inc |