Testing of five soft drink ads - Market Research and American Business, 1935-1965

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Field name	Value
Title	Testing of five soft drink ads
Box Number	6
Report Number	107F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1959 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Norman, Craig & Kummel, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Pepsi-Cola Company Go to Business Biographies
Brand	Pepsi Cola; Coca Cola
Method	Interview; Test
Keywords	beverage, drink, soft drink, soda, advertising, sales, brand switching, brand association, product personality, buyer motivation, brand preference, young adult consumers, youth, flavor, packaging, advertisement effectiveness test, product differentiation Go to Glossary
Language	English
Document linked to	Progress report on a psychological study of the sales and advertising problems of Pepsi Cola