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Field name | Value |
---|---|
Title | A psychological research study on the sales and advertising problems of Conoco gas and oil |
Box Number | 7 |
Report Number | 118B |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Energy and Utilities |
Commissioned by | Geyer, Newell and Ganger |
Conducted by | Ernest Dichter |
Place | New York, U.S.A. |
Company | Go to Business Biographies |
Brand | Conoco |
Method | Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a psychological research study on the sales and advertising problems of Conoco gasoline and oil Interviewing Conoco station attendants Proposal for psychological research study on sales and advertising problems of Continental Oil, Co. Proposal on MRP Testing |