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| Field name | Value |
|---|---|
| Title | Techniques employed in Quality Bakers study |
| Box Number | 7 |
| Report Number | 122E |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Memorandum |
| Industry | Food and Drink |
| Commissioned by | Quality Bakers of America Cooperative, Inc. |
| Conducted by | Ernest Dichter |
| Place | New York, U.S.A. |
| Company | Go to Business Biographies |
| Brand | Sunbeam |
| Method | Interview; Test |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
A proposal for a psychological research study on the sales and advertising problems of Bread A psychological research study on the sales and advertising problems of the Quality Bakers of America A psychological survey on the effectiveness of the Quality Bakers of America advertising Quality Bakers of America letter proposal May 13, 1952 (for study 122C) Letter proposal to Quality Bakers of America, June 22, 1959, re: Sunbeam bread slogan |