Memo on television commercials - Market Research and American Business, 1935-1965

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Field name	Value
Title	Memo on television commercials
Box Number	7
Report Number	127E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1952 Find out more about this year
Document Type	Memorandum
Industry	Advertising; Broadcasting
Commissioned by	Young & Rubicam
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Keywords	television advertising, television commercial, television program, memory, women, cartoon, quality, brand awareness, advertisement effectiveness test Go to Glossary
Language	English
Document linked to	A proposal for a psychological research project on the effectiveness of TV commercials Memo: television commercials