Two Bisquick TV commercials: a comparative evaluation - Market Research and American Business, 1935-1965

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Field name	Value
Title	Two Bisquick TV commercials: a comparative evaluation
Box Number	7
Report Number	148.2F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1955 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Knox Reeves Advertising, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	General Mills, Inc. Go to Business Biographies
Brand	Bisquick
Method	Interview; Test
Keywords	cookery, convenience food, baking, housewife, advertisement effectiveness test, family, women, competitor analysis, product sample, television commercial, television advertising Go to Glossary
Language	English
Document linked to	A psychological research study on the sales and advertising problems of Bisquick A psychological ad test on the effectiveness of five Bisquick advertisements A psychological analysis of the comparative effectiveness of a Duncan Hines biscuit advertisement and a Bisquick advertisement