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Field name | Value |
---|---|
Title | A proposal for a psychological research study on Betty Crocker |
Box Number | 8 |
Report Number | 158A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Food and Drink |
Commissioned by | General Mills, Inc. |
Conducted by | Institute for Research in Mass Motivations, Inc. |
Place | Montrose, New York |
Company | Go to Business Biographies |
Brand | Betty Crocker |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Work-in-progress report on a psychological study on the sales and advertising effectiveness of Betty Crocker A psychological research study on the effectiveness of Betty Crocker in promoting General Mills products |