A psychological research study on the sales and advertising problems of Rheingold beer - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the sales and advertising problems of Rheingold beer
Box Number	8
Report Number	159C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1952 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Foote, Cone and Belding
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Liebmann Breweries, Inc. Go to Business Biographies
Brand	Rheingold
Method	Interview; Test
Keywords	alcohol, beer, drink, beverage, sales, product personality, brand loyalty, brand preference, testing, advertisement effectiveness test, flavor, advertising character, women Go to Glossary
Language	English