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Field name | Value |
---|---|
Title | Nine guideposts to marketing strategy to consolidate and expand Schlitz sales leadership |
Box Number | 8 |
Report Number | 174C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Food and Drink |
Commissioned by | Joseph Schlitz Brewing Company |
Conducted by | Institute for Research in Mass Motivations, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Schlitz |
Method | Interview; Test; Focus Group; Observation |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Schlitz Brewing Company Letter - proposal to Joseph Schlitz Brewing, Co. re: consultant service Memo on Schlitz Beer |