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Title Proposal for a motivational research study on the status of drinking chocolate and the effectiveness of its advertising appeals
Box Number 10
Report Number 289A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Letter
Industry Food and Drink
Commissioned by Cadbury Brothers Limited
Conducted by The Motivational & Social Research Centre, Ltd
Place London, UK
Company
Brand Cadbury
Keywords
Language English
Document linked to The Cadbury profile: a progress report on a motivational research study
Attitudes towards chocolate, volume I of a report on a motivational research study submitted to Cadbury Bros., Ltd., Bournville
Cadbury's instant drinking chocolate
The Cadbury profile, volume II: a report on a motivational research study submitted to Cadbury Brothers Limited, Bournville