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Field name | Value |
---|---|
Title | A proposal for a package test study for the Chiffon brand table napkins, facial tissues, and bathroom tissue |
Box Number | 11 |
Report Number | 305A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Household Goods; Personal Products |
Commissioned by | Crown Zellerbach Corporation |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Chiffon |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Creative research memo on Zellerbach paper napkins A proposal for a motivational research study for the Chiffon brand table napkins, facial tissues and bathroom tissue A creative psychological research report on the sales and advertising problems of Zee toilet paper |