Pilot study: Sun-Maid raisins - Market Research and American Business, 1935-1965

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Field name	Value
Title	Pilot study: Sun-Maid raisins
Box Number	11
Report Number	307D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1954 Find out more about this year
Document Type	Pilot Study
Industry	Food and Drink
Commissioned by	Botsford, Constantine and Gardner
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Sun-Maid Growers of California Go to Business Biographies
Brand	Sun-Maid
Method	Test; Questionnaire
Keywords	fruit, food, snack, female consumer, buyer decision process, brand association, testing, baking, brand awareness Go to Glossary
Language	English
Document linked to	Memo re: raisins