A proposal for a motivational research study on the long distance routes of Air France - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study on the long distance routes of Air France
Box Number	12
Report Number	329A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1959 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism
Commissioned by	Air France
Conducted by	The Motivational & Social Research Centre, Ltd
Place	London, UK
Company	Air France Go to Business Biographies
Brand	Air France
Method	Interview; Test
Keywords	airline, air travel, transport, corporate image, brand association, product personality, word-of-mouth advertising, media, trust, attitude, projective techniques Go to Glossary
Language	English
Document linked to	Air France