The fourth dimension in advertising effectiveness - Market Research and American Business, 1935-1965

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Field name	Value
Title	The fourth dimension in advertising effectiveness
Box Number	13
Report Number	353C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1954 Find out more about this year
Document Type	Report
Industry	Broadcasting
Commissioned by	Mutual Don Lee Broadcasting System
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Mutual Don Lee Broadcasting System Go to Business Biographies
Brand	Don Lee; Mutual Broadcasting System
Method	Interview; Test; Questionnaire
Keywords	radio advertising, radio station, brand association, product personality, sales, community, communication, testing, projective techniques Go to Glossary
Language	English
Document linked to	Proposal for a research study on the personality of the Mutual Don Lee Broadcasting System Don Lee presentation - first draft The third dimension - the depth of the selling penetration of an advertising medium