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Field name | Value |
---|---|
Title | Proposal for a motivational research study on the sales and advertising problems of department stores |
Box Number | 14 |
Report Number | 371A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Retail and Wholesale |
Commissioned by | Associated Merchandising Corporation |
Conducted by | Institute for Research in Mass Motivation, Inc. |
Place | Montrose, New York |
Method | Interview; Observation |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Motivating department store customers |