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Field name | Value |
---|---|
Title | A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Powder Room facial tissue |
Box Number | 17 |
Report Number | 470.1A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Personal Products; Household Goods |
Commissioned by | Pacific Coast Paper Mills of Washington |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Method | Interview; Observation; Test; Focus Group |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a psychological research study on the sales and advertising problems of Pacific Coast Paper Mills of Washington |