A proposal for a psychological research study of the problems faced in planning an institutional advertising campaign for the United States Savings and Loan League - Market Research and American Business, 1935-1965 - Adam Matthew Digital

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Field name	Value
Title	A proposal for a psychological research study of the problems faced in planning an institutional advertising campaign for the United States Savings and Loan League
Box Number	18
Report Number	482A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1954 Find out more about this year
Document Type	Proposal
Industry	Financial Services
Commissioned by	Twin Cities Federal Loan & Savings Association
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Twin Cities Federal Loan & Savings Association Go to Business Biographies
Method	Interview; Observation; Test
Keywords	finance, savings, bank, banking, advertising, buyer motivation, product personality, brand association, security, authority, buyer decision process, women, female consumer, brand loyalty, money Go to Glossary
Language	English
Document linked to	Savings institutions United States Savings and Loan progress report - tables 1-18 "Five promising new avenues in stimulating increased savings with Savings and Loan Associations" - part I executive summary of our findings and recommendations Analysis and discussion of the evidence for our findings and recommendations Analysis and discussion of the evidence for our findings and recommendations Appendix of additional tables and interview data Implications of New York Times report, December 9, 1960: "Advertising: Michigan Bank opens a drive against savings and loans" Five promising new avenues in stimulating increased savings with Savings and Loan Associations A problem analysis and proposal on the institutional image of Savings and Loan Associations Progress report summary for a motivational research study on how to stimulate increased savings with Savings and Loan Associations through effective communications Memo re: scope of study Proposal for a continuous research program on the business opportunities and problems of Savings and Loan Associations A problem analysis and proposal for a motivational research study to determine how to stimulate increasing savings with Savings and Loan Associations through effective communications A problem analysis and proposal for a motivational research study to determine how to stimulate increasing savings with savings and loan associations through effective communications United States Savings and Loan progress report - tables 1-18

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