Supplementary memo to Tavern pale motivational study re: packaging - Market Research and American Business, 1935-1965

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Field name	Value
Title	Supplementary memo to Tavern pale motivational study re: packaging
Box Number	18
Report Number	487.1C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1955 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Atlantic Brewing Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Atlantic Brewing Company Go to Business Biographies
Brand	Tavern
Method	Interview
Keywords	alcohol, beer, brewing industry, drink, beverage, attitude, symbolism, signs and symbols, femininity, gender, product personality, packaging, labeling, design, comparative advertising, competition, competitor analysis, social status Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study of the sales and advertising problems of Tavern pale beer A motivational research study on the sales and advertising problems of Tavern pale beer