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| Field name | Value |
|---|---|
| Title | Psychological packaging test on Foremost non-fat dry milk |
| Box Number | 18 |
| Report Number | 491G |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Food and Drink |
| Commissioned by | J. J. Weiner Company |
| Conducted by | Institute for Research in Mass Motivations, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Brand | Foremost |
| Method | Test; Interview |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Proposal for pilot study Foremost "fresh-tasting" evaporated milk A psychological pilot study of the sales and advertising problems of Foremost evaporated milk Associations and implications of the Foremost name A psychological test of advertising effectiveness of Foremost instant milk advertising Creative research memo on test procedures on new products |