Proposal on Milwaukee Lace Paper, Co. - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal on Milwaukee Lace Paper, Co.
Box Number	23
Report Number	628.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	07 Feb 1955 Find out more about this year
Document Type	Proposal; Letter
Industry	Household Goods
Commissioned by	Charles L. Rumrill & Co., Inc.
Conducted by	Institute for Motivational Research, Inc.
Company	Milwaukee Lace Paper Company Go to Business Biographies
Method	Interview; Test
Keywords	packaging, paper product, design, food, supermarket, retailer, psychometric testing, table napkin Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Milapaco paper products A motivational research study on the size, packaging, and count of Milapaco cocktail napkins A limited research project on the personality and effectiveness of the Arco playing card salesman Suggestions from research done to date relative to product design (Milapaco)