Winning a larger share of the tea market - a motivational research study of the sales and advertising problems of Tender Leaf tea - Market Research and American Business, 1935-1965

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Field name	Value
Title	Winning a larger share of the tea market - a motivational research study of the sales and advertising problems of Tender Leaf tea
Box Number	24
Report Number	630C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1955 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Compton Advertising, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Brand	Tender Leaf
Method	Interview; Questionnaire
Keywords	beverage, tea, drinking custom, buying habit, consumer trend, gender, masculinity, competitor analysis, product personality, projective techniques, ideal brand model, self-image, market share, advertising, target market, product differentiation, merchandising, packaging Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study of the sales and advertising problems of Tender Leaf tea