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Field name | Value |
---|---|
Title | Proposal for a motivational research study of consumer attitudes toward leather upholstery in automobiles |
Box Number | 25 |
Report Number | 689A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Automotive |
Commissioned by | Arndt, Preston, Chapin, Lamb & Keen, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Method | Interview; Observation; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Restoring emotional appeal to car interiors - a psychological research study of dealers attitudes toward leather upholstery |