Progress report on a motivational research study for Dunlop tires - Market Research and American Business, 1935-1965

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Field name	Value
Title	Progress report on a motivational research study for Dunlop tires
Box Number	27
Report Number	728B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1959 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	Charles F. Higham, Ltd.
Conducted by	The Motivational & Social Research Centre, Ltd
Place	London, UK
Company	Dunlop Rubber Company Go to Business Biographies
Brand	Dunlop
Method	Interview
Keywords	automobile supplies, car, driver, driving, corporate image, tire, brand choice, attitude, buyer decision process, brand association, product line, competitor analysis, advertising, projective techniques, testing, automobile dealer, attitude Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study on Dunlop tires Memo on Dunlop tires