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Field name | Value |
---|---|
Title | Letter proposal re: MRP |
Box Number | 29 |
Report Number | 787.1A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Letter; Proposal |
Industry | Food and Drink |
Commissioned by | Falstaff Brewing Corporation |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Falstaff |
Method | Test; Focus Group |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Letter proposal re: national survey and study in southern California Proposal for a motivational research study of the sales, marketing, merchandising and advertising problems of Falstaff Brewing Corporation in California A progress report of a motivational research study on Falstaff's position in the Northern California beer market Summary memo regarding progress report of Northern California beer study |