A proposal for a motivational research study of the sales and advertising problems of Schwarzkopf's Fit cream hairdressing - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study of the sales and advertising problems of Schwarzkopf's Fit cream hairdressing
Box Number	32
Report Number	839A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1956 Find out more about this year
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Hans Schwarzkopf Chemische Fabrik
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Hans Schwarzkopf Chemische Fabrik Go to Business Biographies
Brand	Schwarzkopf
Method	Interview; Test
Keywords	beauty, hair, female consumer, housewife, hairdressing, name, product personality, corporate image, price, pricing, packaging, label, design Go to Glossary
Language	English
Document linked to	Attitudes of German consumers toward advertising and packaging of Fit and Flot (in German) - progress report Psychologie der Fit und Flot Verpackung Das gegenwärtige Persönlichkeitsbild der Schwarzkopf-Produkte - zweiter Teil: eine Studie über die Werbung und Verpackung von Fit und Flot