The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk
If you believe you should have access to this document, click here to Login.
Field name | Value |
---|---|
Title | Analysis of the motivating response patterns to two Quaker Oats commercials |
Box Number | 34 |
Report Number | 863TV |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Food and Drink |
Commissioned by | Quaker Oats Company |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Quaker Oats |
Method | Focus Group; Test; Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational research study of the effectiveness of alternative advertising appeals for Ken-L dog foods A creative memo on the advertising and sales appeals of Ken-L-Ration family of dog foods |