Proposal re: Molson vs. Dumais name in Quebec - Market Research and American Business, 1935-1965 - Adam Matthew Digital

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Field name	Value
Title	Proposal re: Molson vs. Dumais name in Quebec
Box Number	35
Report Number	878.2A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	29 Jan 1958 Find out more about this year
Document Type	Proposal; Memorandum
Industry	Food and Drink
Commissioned by	Molson's Brewery Limited
Company	Molson's Brewery, Ltd. Go to Business Biographies
Brand	Molson's
Keywords	alcohol, beer, liquor, brewing industry, name, French-Canadian consumer Go to Glossary
Language	English
Additional information	Document contains 2 copies of the letter.
Document linked to	Creative problem analysis and proposal for a motivational research study of the sales, marketing, merchandising and advertising problems of Molson's Brewery Limited Molson's personality in the French-Quebec market: a progress report A motivational research study of Molson's personality in the French-Quebec market Additional data on Molson French-Quebec (878C) A motivational research analysis of the relative penetration of color in two Molson's Canadian ads A creative problem analysis and proposal for a motivational research study of the sales, marketing, merchandising and advertising problems of Molson's Brewery Limited in Ontario An outline of the findings of a motivational research study on Molson's beer A motivational research study of the sales, marketing, merchandising and advertising problems of Molson's Brewery in Ontario Highlights of name selection survey: Ontario Molson cartoon ad test Progress report of the motivational research study of the sales, marketing, merchandising and advertising problems of Molson's Brewery in Ontario A motivational research study on a name for the distributor of Molson beer in the city of Quebec Molson Export TV commercials Proposal for testing Molson TV commercials Highlights from a motivational research study of the sales, marketing, merchandising and advertising problems of Molson's Brewery in Ontario A motivational research study of the psychological effectiveness of the name "Crown & Anchor" in the Ontario market A program of motivational research for Molson's Brewery Limited An executive summary of a motivational research study of the psychological effectiveness of the name "Crown & Anchor" in the Ontario market A motivational research study of the depth of penetration and the competitive climate of lager beer in the western provinces Third phase of a study of a new name for Molson's Crown & Anchor lager A preliminary memorandum on the key highlights of the Alberta sub-survey A motivational research study / name selection for a lager beer Molson's package and label testing new Canadian Light lager beer An executive summary of a motivational research study of the depth of penetration and the competitive climate of lager beer in the western provinces A motivational research study of consumer reactions to plain, green and amber bottles for lager beer An executive summary of findings for Molson lager beer label testing A motivational research study of the penetration of the Molson Canadian lager beer, neckband and cap An executive summary of a motivational research study of consumer reactions to plain, green and amber bottles for lager beer A motivational research study on the competitive beer drinking climate in Quebec A motivational research study on the competitive beer drinking climate in Quebec, vol. I A motivational research study on the competitive beer drinking climate in Quebec, vol. II A motivational research study on the competitive beer drinking climate in Quebec, vol. III A program of motivational research in Manitoba and Alberta for Molson's Brewery Limited Executive summary of a motivational research study on the role of "Canadian" in Ontario An executive summary / motivational research study of the lager beer climate in Alberta An executive summary of a motivational research study on Molson's Manitoba image A motivational research study of the lager beer climate in Alberta A motivational research study of the current beer drinking climate in Manitoba Executive summary of a motivational research study on the role of "Canadian" in Ontario A motivational research study of the role of "Canadian" in Ontario

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