A motivational research study on the product, sales, and merchandising problems of the Wagner carpet sweeper - Market Research and American Business, 1935-1965 - Adam Matthew Digital

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Field name	Value
Title	A motivational research study on the product, sales, and merchandising problems of the Wagner carpet sweeper
Box Number	37
Report Number	884C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1957 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	E. R. Wagner Manufacturing Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	E. R. Wagner Manufacturing, Co. Go to Business Biographies
Brand	Wagner; Bissell
Method	Interview; Test
Keywords	cleaning, housekeeping, household product, product personality, attitude, sales, competitor analysis, family, advertising, brand awareness, customer profiling, self-image, market position, corporate image, product development, name Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of the Wagner Komb-Kleened sweepers Outline of progress report on the sale and merchandising problems of Wagner carpet sweepers A memorandum on the Wagner scrubber-waxer A pilot survey on consumer attitudes toward the Swirlaway cleaner Transcript of consultation session 5/5/59 re: flower association with the Rollermatic Additional research areas in proposed motivational research study on Wagner Komb Kleened sweepers Verbatim transcript of conference on public relations activities of E. R. Wagner: dictated September 10, 1959 Proposed motivational research study re: sweepers Letter proposal re: washer-waxer

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