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Field name | Value |
---|---|
Title | The meaning of roundness and squareness in ice cream containers |
Box Number | 40 |
Report Number | 932.1A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Household Goods |
Commissioned by | Fellows Advertising Agency |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Sealright |
Keywords | Go to Glossary |
Language | English |
Additional information | Analysis of how different shaped containers convey different messages. |
Document linked to |
A creative problem analysis and proposal for a motivational research study of the strengths and weaknesses of the Sealright Company's ice cream container Possible applications of motivational research to the sales, advertising, and packaging problems of Sealright Company, and the Porter Cable Company |