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Field name | Value |
---|---|
Title | A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of nylon carpets |
Box Number | 42 |
Report Number | 954A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Household Goods |
Commissioned by | E.I. du Pont de Nemours & Company |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | DuPont |
Method | Interview; Observation |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A motivational research study of the sales and advertising problems of nylon carpets on the retail level A creative problem analysis and proposal for a motivational research study of nylon carpeting acceptance among distributors, buyers and retailers |