Outline of research project for the Shetland Rub cleaning floor polisher and the floorsmith - Market Research and American Business, 1935-1965

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Field name	Value
Title	Outline of research project for the Shetland Rub cleaning floor polisher and the floorsmith
Box Number	42
Report Number	961A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	27 May 1958 Find out more about this year
Document Type	Proposal
Industry	Cleaning Products
Commissioned by	Shetland Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Shetland Company, Inc. Go to Business Biographies
Brand	Shetland
Method	Focus Group
Keywords	television advertising, television commercial, housewife, female consumer, brand choice, corporate image, floor wax, pricing, test Go to Glossary
Language	English
Document linked to	A pilot motivational research study of the sales and merchandising problems of the Shetland Company, Inc. A motivational research study of the sales and merchandising problems of the Shetland Company, Inc.