Tentative blueprint for action: a proposed Ne Goal - D-Zerta Model 1959: a super-Jello - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Tentative blueprint for action: a proposed Ne Goal - D-Zerta Model 1959: a super-Jello
Box Number	43
Report Number	977E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1958 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	General Foods Corporation
Company	General Foods Corporation Go to Business Biographies
Brand	D-Zerta; Jell-O
Method	Interview
Keywords	diet, female consumer, weight loss, dessert, nutrition, housewife, brand choice, corporate image, marketing, family, children, personality profiling Go to Glossary
Language	English
Document linked to	A proposal on a motivational research study for D-Zerta A motivational research study of the marketing, sales and advertising problems of D-Zerta A proposal for a package test of the D-Zerta family package series Some of the findings - phase I - D-Zerta study