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Field name | Value |
---|---|
Title | Proposal re: possible research project on Listerine |
Box Number | 43 |
Report Number | 980A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Personal Products |
Commissioned by | Lambert & Feasley, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Brand | Listerine |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Analysis of four Listerine ads and their component elements MRP creative analysis of the motivating response patterns to three Listerine television commercials Proposal for a motivational research study aimed at expanding the sale of Listerine through new advertising appeals An analysis of the motivating response patterns to the use of the jingle in Listerine television commercials Letter proposal on Listerine |