Translation of a proposal for a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Translation of a proposal for a motivational research study
Box Number	45
Report Number	1009.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Afico, S.A.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Nestlè, S. A. Go to Business Biographies
Brand	Nescafè
Method	Interview; Test
Keywords	beverage, coffee, housewife, household product, grocery trade, grocery shopping, competitor analysis, brand choice, market segmentation, social status, marketing, modernity, female consumer, personality profiling, psychometric testing, tradition, family, price, pricing, public relations, gender, product personality, tea Go to Glossary
Language	English
Document linked to	Report on a motivational research study for Nescafe Nescafe Holland packaging and advertising slogans / a motivational research study The sales and advertising problems of Nescafe in the framework of the Dutch instant coffee market Final report of the packaging, label and name test on the Swedish coffee study Attitudes to Nescafe A proposal for a motivational research study on Nescafe instant coffee A progress report on a motivational research study for Nescafe instant coffee Report on a motivational research study for Nescafe